What I Like
It’s a big challenge to make an eCommmerce store stand out. If it’s too elaborate, it can distract from the products. If it’s too simple, it can look generic.
Wilder does a great job of really letting their brand shine. I feel like I just wandered off the beach into a cool little Californian shop. I can practically feel the sunscreen on my skin.
I haven’t actually tasted the product, but the site convinces me they care about what they do, so I’m confident it’s awesome.
