What I Like
This site stood out to me because they started off by showing me why they are in business. They don’t show me their name, and they don’t jump straight into a sales pitch. The start by a full screen message letting me know they care about what they do, and they care about the people with whom they work.
Jumping past that, though, I can quickly find whatever else I need in the nav bar at the top.
Scrolling down gives me a lot of bright colors, and a lot of colorful photos (it’s not often that you see those things done together and actually look good). And even then, they’re still convincing me it actually matters which blend of coffee I’m buying. I think I usually pick coffee based on a label, and this is just throwing that strategy in the trash.
