This is the website of an at-home fitness product called FightCamp.
From the start it shows me that it’s very active, and it immediately lets me know what it is. There’s no question of what I should expect (which is often the case with similar products).
Overall, the homepage has a clean, no-nonsense layout that gives me a great overview of the product and mixes in social proof that others like it.
I would have liked to see a little bit more brand elements mixed in somewhere. It checks all the boxes I need, but If I’m not looking at the logo on the top, it’s slightly generic.
My name is Alex, and I’m the curator of this site. I’d love to give you a hand! Check out my portfolio and say hi.
