Wilder Condiments

This is the website of a company called Wilder Condiments.

What I Like

It’s a big challenge to make an eCommmerce store stand out. If it’s too elaborate, it can distract from the products. If it’s too simple, it can look generic.

Wilder does a great job of really letting their brand shine. I feel like I just wandered off the beach into a cool little Californian shop. I can practically feel the sunscreen on my skin.

I haven’t actually tasted the product, but the site convinces me they care about what they do, so I’m confident it’s awesome.

What I'm Not Crazy About

I think they’re really owning their brand, and the site is easy to navigate. In other words, I don’t immediately see anything that I think should be changed. Well done!

Other Designs

That Nailed It