This is the website of an AI driving company called Wayve.

What I Like

Most of the homepage is just straightforward and fine, but the part that caught my eye was the video mixed in. And before you assume I’m from 1995, I can assure you I have seen videos on websites before.

But this is the only time that I’ve seen a video which looked like an image, and then full-screened itself without mixing in any controls. I also appreciate the lack of sound.

The mobile experience is a little different, but it’s still there.

What I'm Not Crazy About

Call me greedy, but I want more! I paused on a bunch of other photos on the site, but none of them magically turned into a different experience.

Other Designs

That Nailed It