Smith & Diction

This is the website of a branding and design studio called Smith & Diction.

What I Like

I like how everything is bold and big. I like that the photos really show the feelings and quality of their design style.

The animations are generally enough to make me feel like the site is alive, but not so overdone that I feel like I’m on a roller coaster. That’s tough to achieve.

What I'm Not Crazy About

The circle logo. It’s a pet peeve of mine that cursors shouldn’t change (except to help a user understand what’s happening). To me, it feels like having a smudge on my glasses that I can’t wipe away (even though it is a cool logo).

Also, the cursor changes to the wrong one (“text”) when hovering on the nave menu. That drives me slightly bonkers.

Other Designs

That Nailed It