This is the website for Rosa, a non-profit that makes tech solutions for medical professionals.

What I Like

I like the soothing color palette, and I enjoy the cartoon imagery. It feels much different than the sterile, stock photos I usually see on medical sites.

The homepage is easy to skim, and it’s clear where to find more information about whatever it is you need.

What I'm Not Crazy About

The overall brand relies heavily on this specific type of graphic. That looks great, but I always warn people to make sure you have a designer who can create more of them, or make sure you have a whole bunch from the start. It looks weird if you have a mishmash of styles.

Other Designs

That Nailed It