Purple Carrot

This is the website of a plant-based meal delivery service called Purple Carrot.

What I Like

I think Purple Carrot does a great job of keeping food imagery front and center on the homepage. They don’t have a ton of text or aggressive pop ups to distract me.

I can easily learn about their offerings and options (which look delicious), and the navigation structure is straightforward so I can find whatever else I need.

Overall, this is a great example of not over designing your site. It’s attractive and easy to use, so it gives me a good experience from the start.

What I'm Not Crazy About

I like the Purple Carrot logo. I wish that was somehow mixed in more with the web design (like it is on the packaging).

Other Designs

That Nailed It