Fight Camp

This is the website of an at-home fitness product called FightCamp.

What I Like

From the start it shows me that it’s very active, and it immediately lets me know what it is. There’s no question of what I should expect (which is often the case with similar products).

Overall, the homepage has a clean, no-nonsense layout that gives me a great overview of the product and mixes in social proof that others like it.

What I'm Not Crazy About

I would have liked to see a little bit more brand elements mixed in somewhere. It checks all the boxes I need, but If I’m not looking at the logo on the top, it’s slightly generic.

Other Designs

That Nailed It