Like all of us, I’m trying to keep up with AI taking over the world, and I’m especially concerned with how it impacts SEO. Call it what you want (AI SEO, GEO, AEO, etc.), it’s changing the way we find information. I watch a lot of videos, listen to podcasts, and read endlessly, but even then it’s tough to keep up. So, I’m going to start writing blog posts to share the things I learn with the world (and with future me).
I recently watched this video made by Ahrefs, and I learned some solid tactics to try out.
Make Your Customers Happy
This is a timeless bit of SEO advice: your main focus should always be providing the best overall experience to your audience. Keep solving their problems, answering their questions, and offering value. Don’t make them think, don’t frustrate them, and don’t try to trick them. Anyone who tells you differently is selling snake oil.
When people are satisfied, engagement metrics tend to follow naturally: lower bounce rates, longer site visits, more shares. AI’s getting better at recognizing genuine user happiness, so this old rule might be more relevant than ever.
Get Mentioned on YouTube
This was such an interesting point that was new to me. A lot of modern AI models are trained, at least in part, on data from YouTube. That means when your name (or your content) gets mentioned in popular videos, it can have residual benefits. Not only will this help you on YouTube, but AI will spread this across the web like the plague.
It doesn’t need to be your own videos, either. Collaborations, interviews, reviews, even offhand mentions all count. The key is to show up where the attention is already flowing.
Stop Obsessing Over Page Quantity
Yes, there was a time when success meant “publish more pages!!!!” The good news is it looks like those are gone. The total number of URLs on a site doesn’t hold nearly as much weight as it used to. Modern algorithms (and AI crawlers) care more about quality. How well do your pages serve a real purpose? How fresh or relevant do they feel? Do they actually answer questions that support this prompt?
Rather than inflating your site structure, focus on refining what’s already there and keeping your most important information accessible.
Keep Producing New Content
That said, new content does have a positive effect. Creating fresh posts, guides, or updates signals activity and relevance. You don’t need to toss out old pages, but continuously adding new work helps the site feel “alive” and gives both users and search engines more reasons to check back.
This has been true for a while in the SEO world, and I’m happy it still matters. I like new things.
Try Side-by-Side Comparison Pages
Here’s one I really liked, and it has a lot of potential at the e-commerce company where I currently work. Comparison pages can do surprisingly well in search and even in how AI models cite content. Think of pages that directly compare two products, tools, or concepts. You know, the good old “Option A vs Option B.”
They perform especially well when they include clear visuals, such as a chart or table listing pros and cons. These help both human readers and AI systems clearly extract information (and sometimes even quote or summarize it elsewhere).
So next time you’re brainstorming blog ideas, consider creating a few “A vs B” pieces. They’re practical, helpful, and SEO‑friendly.
Pro tip: Compare your company to competitors that are doing better than you, and suddenly you’re in the conversation
SEO Will Always Be Evolving
SEO will never be finished, and tomorrow will always be different than yesterday. I’ll keep sharing my thoughts and learnings as I explore how AI continues to evolve and shape the industry. It’s a fast-changing field, and every new insight feels like another piece of the puzzle.
