Why Organic Traffic Isn’t Your Most Important SEO Metric
Organic Traffic is probably the most common metric used in the SEO world, and here’s a concrete reason to rethink that.
Build In Public 4.7.26: Target Market Pivot
My latest challenge on my side project was switching up my target market. I realized the fit wasn’t aligned, so it was time to pivot.
Vibe-Coding Risks, And Why Not All Of It Needs To Be Perfect
There are a lot of vibe coding risks, but not all of it needs to be perfect. Here’s the perfect use case (and what to watch out for).
Fighting AI with… AI?: The Story of “Automate With Intent”
I wanted to use less AI for environmental reasons, so I used AI to help me build a tool to do just that. It’s called Automate With Intent.
Thoughts on Google Stitch, and Not Fearing the Future
Google Stitch is worrying some UX/UI designers, but should it? Here’s why “vibe design” may create more design roles and how to adapt.
What Is AEO, And What Is GEO?
What is AEO and GEO? Learn what these new AI marketing terms are, how they differ, and why they matter for your site.
Website Traffic Is Falling, But Does It Actually Matter?
Website traffic is falling everywhere, but should you panic? Learn why traffic is a weak success metric and what you should measure instead
Tactics To Go From Old-School SEO to AI Search
Learn some great AI SEO tactics from a recent video I watched. Happy users beat page volume, YouTube mentions matter, comparison pages are key, and more.
Dr. Jekyll and Mr. Website
Dr Jekyll and Mr. Website is the story of how I hid a website inside another site in a crafty use of WordPress/Elementor & custom post types.
Brand Identity Design: Leaf Finance
Skeptic Bunny Sock Co. is a quirky sock brand that let’s you shout your opinions to the rooftop – from beneath your shoes.
